Ms. Amani El Masri
CEO & Founder
Leads firm strategy, finance, reporting standards and senior client relationships.
Integrated Business Advisory | AI | OCR | Automation
Clarity, control and intelligent workflows for ambitious businesses.
We help organisations make better decisions, strengthen financial control and modernise how work gets done by connecting senior advisory, finance, compliance and human-reviewed automation.
Senior advisoryHuman-reviewed AIControlled deliveryOne relationship
The Financy position
Strategic advisory, intelligent automation and dependable finance and compliance delivery—connected.
Financy is not positioned as only an accounting firm or only a technology vendor. We combine business judgment, modern workflows and controlled professional delivery through one accountable relationship.
8
Connected business solutions
AI + OCR
Human-reviewed automation
1
Accountable relationship
5
Controlled engagement stages
Starting a business?
Start your company online — answer a few questions, we take it from there.
Tell us your structure, owners and activity. Financy reviews it and confirms the exact registration path, documents and next steps.
One connected model
Advise. Automate. Assure.
Each engagement can start with one focused need, then connect the expertise and workflows required to reach the outcome.
01
Advise
Senior advisory, CFO support and decision leadership focus the work on the business outcome.
02
Automate
AI, OCR and connected workflows reduce repetitive work and improve the flow of information.
03
Assure
Finance, tax, compliance and human review provide control, evidence and accountability.
Our solutions
Eight solutions. One joined-up view of the business.
Detailed capabilities—including VAT registration, returns, refunds and reviews—sit inside the relevant solution instead of competing as separate services.
SOL-01Flagship
Advisory, CFO & Business Transformation
Senior financial leadership and practical decision support for stronger performance, control and change.
View solution →
SOL-02Flagship
AI, OCR & Business Automation
Human-reviewed automation that turns documents, data and approvals into controlled, connected workflows.
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SOL-03
Accounting, Reporting & Finance Operations
Reliable records, reporting and finance operations designed to give management timely, usable information.
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SOL-04
Tax, VAT & Regulatory Compliance
One coordinated destination for VAT, tax registrations, filings, reviews, recovery and authority support.
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SOL-05
Company Formation & Corporate Services
Coordinated support to establish, maintain, change or close a company with the right documentation and registrations.
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SOL-06
Payroll, People & NSSF
Connected payroll and social-security support across the employer and employee lifecycle.
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SOL-07
Growth, Investment & Transactions
Financial preparation and decision support for funding, investment, expansion and transaction readiness.
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SOL-08
Real Estate & Property Advisory
Coordinated financial, legal and technical support for property decisions, documentation and compliance.
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AI, OCR & business automation
Technology improves the workflow. People remain accountable.
We identify practical opportunities to capture information, reduce repetitive work, route approvals and connect reporting—without removing the controls and human review that important outputs require.
Explore AI, OCR & automation →01
Capture
02
Extract
03
Review
04
Approve
05
Record
AI and OCR support the process. Accountable people review important decisions, exceptions and outputs.
Why Financy
The difference is how advice, technology and delivery connect.
Clients gain a relationship designed around accountability, integrated expertise and decisions that move the business forward.
01Senior advice with delivery
Strategy, finance operations and compliance remain connected from decision through implementation.
02Automation with accountability
AI and OCR support the workflow while accountable people review important outputs and decisions.
03One accountable relationship
A defined relationship lead coordinates scope, priorities, communication and follow-through.
04Decision-ready insight
Financial information is shaped for the next decision, not only the next filing.
05Disciplined governance
Requirements, evidence, approvals and deliverables are documented and traceable.
06Support that evolves
The engagement can grow from a focused need into joined-up advisory, finance and operational support.
Who you work with
One accountable relationship, led by the people who own it.
Financy is owner-led. The people below are responsible for the work, and you deal with them directly rather than through an account layer.
Mr. Bahaa El Masri
Co-Founder & Head of Business Development
Leads growth, partnerships, client onboarding and technology-enabled service development.
Financy SARL · Commercial Register 1028253 · Registered in Lebanon. Regulated work is delivered or coordinated in accordance with applicable professional requirements. See our Professional Services Disclaimer.
How we work
Every engagement follows a controlled five-stage journey.
01
Discover
Clarify the objective, facts, urgency and stakeholders.
02
Design
Agree scope, proposal, engagement terms and deliverables.
03
Deploy
Collect information, onboard systems and confirm the timetable.
04
Deliver
Complete the work, review evidence and issue the agreed output.
05
Develop
Review results and define the next improvement phase.
A written engagement defines the actual scope, timing, responsibilities and fees.
Who we serve
Built for decision-makers who need joined-up support.
Knowledge & evidence
Useful content, controlled documents and evidence-led client stories.
Financy content is designed around the same eight solutions, with visible update dates and private approval controls for articles, downloads, case studies and testimonials.
Start with an assessment
Where could better advice, stronger control or intelligent automation create the most value?
Tell us the objective, the current process and the result you need. We will identify the right starting point and define the engagement scope.